“It is not intuitive why all this is intuitive..."

Umberto Eco

Let me introduce you to quantitative storytelling. First, we need to clarify what is meant by the term semiotics — introduced by C.S. Peirce (pronounced purse).

Semiotics is defined as the “study of cultural knowledge”, “making it possible to create and share useful beliefs about our perceptions and representations of the external world”—Mario Giampietro.